Brewski | Budweiser American Ale
The dark side has turned amber.
Like many other beer people, there are several reasons why I don’t like Budweiser. It’s ubiquitous, tasteless, and breaks one of the sacred covenants of brewing by using rice in its production process, rather than sticking strictly to malted barley. Also, I can’t say that Bud’s recent associations with “Joe Sixpack” have helped my overall impression of the St. Louis icon, either.
That said, I’ve never felt so personally courted by Big Beer. After seeing American Ale advertised heavily on Slate, This American Life, and other arugula-friendly sources, I knew American Ale had been designed for exactly my demographic. I had to give it a try. (more…)
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